Discover the revolutionary PR trends reshaping brand storytelling and audience engagement in 2025 from Sally Falkow—adapt now or risk being left behind!

Aaron Kwittken, founder of PRophet recently sat down with industry catalyst Julie Thompson, former EVP and Chief Marketing Officer of OAAA, to discuss the intersection of public relations and Artificial Intelligence (AI).

When it comes to artificial intelligence for the communications industry, “more is not better,” and let me add, that “less is not more.”

So just ask AI how to make your client newsworthy, then go fishing.

President Biden has issued a significant Executive Order that outlines a comprehensive strategy for AI, focusing on safety, security, privacy, equity, and innovation.

Wunderkind, a leading cross-channel performance marketing solution, has unveiled a new AI-powered text generation tool named WunderkindAI.

In a strategic shift, SoftBank, the multinational investment holding company led by Masayoshi Son, has transitioned from "defense mode" to "offense mode," with a renewed focus on becoming a leader in artificial intelligence (AI) investments.

The Federal Trade Commission and a recent McAfee study have warned of the growing prevalence of AI voice scams, with one in four people surveyed reporting experience or knowledge of such scams. Furthermore, 77% of those who received AI voice calls reported monetary losses.

The purpose of Gemini is to rival OpenAI's GPT-4 model, which has already started generating substantial revenue for the startup.

The most striking discovery from the survey is that a staggering 79% of Americans do not trust companies to use AI responsibly.

Can AI write your pitches, releases and other content? Not completely — but it can give you a head start. If you want to generate attention-grabbing copy that engages the reader (and who doesn’t?), use AI to generate ideas.

With a career spanning 26 years at IBM, Candy has witnessed the evolution of technology and its impact on various industries. He outlines his role in leading IBM's generative AI initiatives, focusing on its application, benefits, and ethical concerns.

Artificial Intelligence (AI) has revolutionized the marketing and communications landscape with workflow automation and robotic process automation (RPA) being an area of massive impact.

Predictive analytics is a category of artificial intelligence (AI) that uses historical data, statistical modeling, and machine learning to make predictions about future outcomes and a game-changer for public relations professionals.

The report highlights the exponential growth of generative AI and emphasizes the need for organizations to act swiftly and decisively to harness its co-creational potential.

A new benchmark survey conducted by The Conference Board in collaboration with Ragan Communications reveals that marketing and communications professionals are increasingly co-creating with artificial intelligence (AI) in their work.

As AI-powered platforms such as ChatGPT, Taylor, Synthesia and more become integral to the modern landscape, public relations professionals need to adapt and capitalize on this technology to stay relevant and effective in a competitive market.

The emergence of the Communications Engineer as a role will be vital in harnessing AI solutions to revolutionize communication strategies.

CoCreations announces the launch of AI Aviators, a groundbreaking video series, which aims to be an executive’s guide in leveraging the power of artificial intelligence to revolutionize content creation and customer engagement.

PR and communication professionals should recognize AI as a powerful tool and ally in creating exceptional content and communications.