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AI Won’t Replace Creatives. It Will Expand Them.

Creativity isn’t dying, it’s multiplying. Sami Viitamäki’s take on Cannes Lions 2025 maps the next frontier communicators must now navigate.

CoCreations 10/2/23 CoCreations 10/2/23

SoftBank's Strategic Shift Towards AI Investments

In a strategic shift, SoftBank, the multinational investment holding company led by Masayoshi Son, has transitioned from "defense mode" to "offense mode," with a renewed focus on becoming a leader in artificial intelligence (AI) investments.