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AI Speeds Up Market Research, but Human Insight Still Wins the Day

MarketCast’s Amy Fenton explains how marketers can adopt AI without compromising creativity or strategic depth.

Paul Kontonis 6/30/25 Paul Kontonis 6/30/25

AI Won’t Replace Creatives. It Will Expand Them.

Creativity isn’t dying, it’s multiplying. Sami Viitamäki’s take on Cannes Lions 2025 maps the next frontier communicators must now navigate.

Tom Madden 1/31/24 Tom Madden 1/31/24

Will AI Leave Us All Nothing to Do But This?

So just ask AI how to make your client newsworthy, then go fishing.

CoCreations 10/18/23 CoCreations 10/18/23

Tips for Editing AI-Generated Writing in the B2B Industry

Many AI-written articles sound alike, and as more companies rely on AI to find their voice, unique perspectives may be drowned out by a cacophony of cookie-cutter LLM output.

CoCreations 9/20/23 CoCreations 9/20/23

Google Provides Early Access to Conversational AI Software 'Gemini'

The purpose of Gemini is to rival OpenAI's GPT-4 model, which has already started generating substantial revenue for the startup.

Ragan Communications 8/31/23 Ragan Communications 8/31/23

Using AI To Draft — And Your Instincts To Edit

Can AI write your pitches, releases and other content? Not completely — but it can give you a head start. If you want to generate attention-grabbing copy that engages the reader (and who doesn’t?), use AI to generate ideas.

CoCreations 8/25/23 CoCreations 8/25/23

Agencies Eager to Mediate Between AI Technology and Brand Insights

Leading advertising agencies such as WPP, Publicis, and Omnicom are gearing up to bridge the gap between artificial intelligence (AI) technology and valuable brand insights as reported in Ad Age.

Brian Wallace 8/24/23 Brian Wallace 8/24/23

What Do Agencies Think of Generative AI?

Marketing experts have differing opinions on what exactly to expect, but all agree that the change will be massive.

CoCreations 8/11/23 CoCreations 8/11/23

The Impact of Predictive Analytics on Marketing Communications

Predictive analytics is a category of artificial intelligence (AI) that uses historical data, statistical modeling, and machine learning to make predictions about future outcomes and a game-changer for public relations professionals.