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AI Won’t Replace Creatives. It Will Expand Them.

Creativity isn’t dying, it’s multiplying. Sami Viitamäki’s take on Cannes Lions 2025 maps the next frontier communicators must now navigate.

CoCreations 10/18/23 CoCreations 10/18/23

Tips for Editing AI-Generated Writing in the B2B Industry

Many AI-written articles sound alike, and as more companies rely on AI to find their voice, unique perspectives may be drowned out by a cacophony of cookie-cutter LLM output.