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Flexible AI Integration Framework Signals New Era of Customizable Performance Marketing

Wunderkind’s new “Build” suite gives marketers flexible tools to integrate AI-powered personalization without disrupting their current systems.

CoCreations 6/17/25 CoCreations 6/17/25

Marketers Must Build Their Own AI or Risk Falling Behind Fast

At Cannes Lions, Microsoft’s Alysa Taylor and Under Armour’s Liz Bacelar delivered a wake-up call to marketers: AI isn’t magic—it’s work, and it’s time to start building.

Dominic Calabrese 1/8/25 Dominic Calabrese 1/8/25

AI Will Revolutionize Media Like the Model T Changed Transportation

AI is poised to revolutionize the media and communications industry, transforming how news is distributed and forcing professionals to adapt or risk being left behind, just as the Ford Model T reshaped industries a century ago.

Paul Kontonis 10/3/24 Paul Kontonis 10/3/24

AI Is Reshaping Influencer Marketing And Authenticity Is At Risk

CommPRO recently asked a panel of industry experts to explore how AI is revolutionizing influencer marketing strategies.

CoCreations 10/18/23 CoCreations 10/18/23

Tips for Editing AI-Generated Writing in the B2B Industry

Many AI-written articles sound alike, and as more companies rely on AI to find their voice, unique perspectives may be drowned out by a cacophony of cookie-cutter LLM output.