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AI Won’t Replace Creatives. It Will Expand Them.
AI Won’t Replace Creatives. It Will Expand Them.

Creativity isn’t dying, it’s multiplying. Sami Viitamäki’s take on Cannes Lions 2025 maps the next frontier communicators must now navigate.

Sir Martin Sorrell on Global Shifts, AI, and the "Chameleon Economy"
Thought Leadership CoCreations 3/10/25 Thought Leadership CoCreations 3/10/25

Sir Martin Sorrell on Global Shifts, AI, and the "Chameleon Economy"

At Davos, Sir Martin Sorrell and Daniel Newman discuss the global economic landscape, AI’s transformative role, and the political uncertainties shaping business strategy.

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AI Will Revolutionize Media Like the Model T Changed Transportation
Thought Leadership Dominic Calabrese 1/8/25 Thought Leadership Dominic Calabrese 1/8/25

AI Will Revolutionize Media Like the Model T Changed Transportation

AI is poised to revolutionize the media and communications industry, transforming how news is distributed and forcing professionals to adapt or risk being left behind, just as the Ford Model T reshaped industries a century ago.

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Help Lifeguard! Can We Control AI Before We Drown in It?
Thought Leadership Tom Madden 12/19/24 Thought Leadership Tom Madden 12/19/24

Help Lifeguard! Can We Control AI Before We Drown in It?

AI is the shiny new crutch catapulting humanity into a surreal Age of Super-Thinkers—just don’t let it steal your moral compass along the way!

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5 Game-Changing PR Trends That Will Make or Break Your Brand in 2025
Thought Leadership CoCreations 12/13/24 Thought Leadership CoCreations 12/13/24

5 Game-Changing PR Trends That Will Make or Break Your Brand in 2025

Discover the revolutionary PR trends reshaping brand storytelling and audience engagement in 2025 from Sally Falkow—adapt now or risk being left behind!

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AI Is Reshaping Influencer Marketing And Authenticity Is At Risk
Thought Leadership Paul Kontonis 10/3/24 Thought Leadership Paul Kontonis 10/3/24

AI Is Reshaping Influencer Marketing And Authenticity Is At Risk

CommPRO recently asked a panel of industry experts to explore how AI is revolutionizing influencer marketing strategies.

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Stagwell Expands with Acquisition of LEADERS, Integrating Advanced AI for Influencer Marketing
Industry News CoCreations 7/24/24 Industry News CoCreations 7/24/24

Stagwell Expands with Acquisition of LEADERS, Integrating Advanced AI for Influencer Marketing

Founded by Eran Nizri and Yehonatan Arami in 2017, LEADERS and its IMAI platform bring a high-value digital and influencer marketing strategy to Stagwell.

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The Pitfalls Of AI In Customer Service
Thought Leadership CoCreations 7/15/24 Thought Leadership CoCreations 7/15/24

The Pitfalls Of AI In Customer Service

Michael Levine's work, "Broken Windows, Broken Business," sheds light on this alarming trend, revealing that nearly half of the world's call centers are poised to integrate AI technologies within the following year.

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Rethinking AI in Customer Service While Balancing Efficiency with Empathy
Thought Leadership CoCreations 5/14/24 Thought Leadership CoCreations 5/14/24

Rethinking AI in Customer Service While Balancing Efficiency with Empathy

The rise of artificial intelligence (AI) and automated systems in customer support processes has led to a stark absence of human beings in the service industry.

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When The Internet Is Not Enough
Thought Leadership Robert Rosenberg 4/30/24 Thought Leadership Robert Rosenberg 4/30/24

When The Internet Is Not Enough

They have consumed virtually ALL of the data available on the Internet. All of it.  That’s a lot of data.

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Will AI Leave Us All Nothing to Do But This?
Thought Leadership Tom Madden 1/31/24 Thought Leadership Tom Madden 1/31/24

Will AI Leave Us All Nothing to Do But This?

So just ask AI how to make your client newsworthy, then go fishing.

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The Precise Date On Which Artificial Intelligence Will Destroy Humanity
Thought Leadership Robert Rosenberg 1/23/24 Thought Leadership Robert Rosenberg 1/23/24

The Precise Date On Which Artificial Intelligence Will Destroy Humanity

I’m going to start thanking ChatGPT when it helps me out…

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Second Annual M100 Awards Reflect Commitments to Innovation and Advancements
Industry News CoCreations 12/6/23 Industry News CoCreations 12/6/23

Second Annual M100 Awards Reflect Commitments to Innovation and Advancements

The second annual M100 Awards mark a significant milestone in the ever-evolving landscape of the metaverse, AI, and related technologies.

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Will IoT Make United Stechs Of America Great Again?
Editorial Tom Madden 12/5/23 Editorial Tom Madden 12/5/23

Will IoT Make United Stechs Of America Great Again?

AI is now considered much too old, too slow, too full of glitches to hold the high tech office of president of the United Stechs of America. 

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Biden's Executive Order Sets New AI Standards with Implications for PR and Corporate Communications
Industry News CoCreations 10/30/23 Industry News CoCreations 10/30/23

Biden's Executive Order Sets New AI Standards with Implications for PR and Corporate Communications

President Biden has issued a significant Executive Order that outlines a comprehensive strategy for AI, focusing on safety, security, privacy, equity, and innovation.

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Unlocking the Future: AI & Cybersecurity Webinar
Industry event CoCreations 10/3/23 Industry event CoCreations 10/3/23

Unlocking the Future: AI & Cybersecurity Webinar

Join us for a free and enlightening webinar, "AI & Cybersecurity: Safeguarding the Future," on Wednesday, October 25, 2023, at 12 pm.

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SoftBank's Strategic Shift Towards AI Investments
Financial Communications CoCreations 10/2/23 Financial Communications CoCreations 10/2/23

SoftBank's Strategic Shift Towards AI Investments

In a strategic shift, SoftBank, the multinational investment holding company led by Masayoshi Son, has transitioned from "defense mode" to "offense mode," with a renewed focus on becoming a leader in artificial intelligence (AI) investments.

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CommPRO: Igniting Innovation at Unprecedented Speeds – Insights from Industry Leaders
CoCreations 9/27/23 CoCreations 9/27/23

CommPRO: Igniting Innovation at Unprecedented Speeds – Insights from Industry Leaders

CommPRO asked the judges of the 2023 Metaverse 100 to weigh in how do they perceive AI's impact on innovation and as AI speeds up human tasks; how might this affect innovation.

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TikTok Introduces AI Labeling Tools for User-Generated Content
Industry News CoCreations 9/25/23 Industry News CoCreations 9/25/23

TikTok Introduces AI Labeling Tools for User-Generated Content

TikTok, the popular social media platform, has unveiled a new toolset that allows users to label posts that have been created or significantly enhanced by artificial intelligence (AI)

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Google Provides Early Access to Conversational AI Software 'Gemini'
Industry News CoCreations 9/20/23 Industry News CoCreations 9/20/23

Google Provides Early Access to Conversational AI Software 'Gemini'

The purpose of Gemini is to rival OpenAI's GPT-4 model, which has already started generating substantial revenue for the startup.

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Public Trust in Businesses' Responsible AI Usage at an All-Time Low
Report CoCreations 9/18/23 Report CoCreations 9/18/23

Public Trust in Businesses' Responsible AI Usage at an All-Time Low

The most striking discovery from the survey is that a staggering 79% of Americans do not trust companies to use AI responsibly.

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