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AI Won’t Replace Creatives. It Will Expand Them.

Creativity isn’t dying, it’s multiplying. Sami Viitamäki’s take on Cannes Lions 2025 maps the next frontier communicators must now navigate.

CoCreations 8/16/23 CoCreations 8/16/23

Rapid Transformations in the US Labor Market: Navigating Change Amidst Pandemic and Automation

A report by McKinsey Global Institute (MGI) Generative AI and the future of work in America (download here) highlights the key trends shaping the labor landscape and outlines implications for public relations (PR) executive leadership.