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AI Won’t Replace Creatives. It Will Expand Them.

Creativity isn’t dying, it’s multiplying. Sami Viitamäki’s take on Cannes Lions 2025 maps the next frontier communicators must now navigate.

Robert Rosenberg 5/21/24 Robert Rosenberg 5/21/24

When OpenAI Turned Copyright On Its Head

OpenAI, the creator of ChatGPT, announced that it would be launching a tool called Media Manager in 2025. It has been hailed as an “olive branch” to content owners. I’m calling foul on that.