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AI Won’t Replace Creatives. It Will Expand Them.

Creativity isn’t dying, it’s multiplying. Sami Viitamäki’s take on Cannes Lions 2025 maps the next frontier communicators must now navigate.

CoCreations 8/4/23 CoCreations 8/4/23

Why Executives Need to Embrace AI in Public Relations

As AI-powered platforms such as ChatGPT, Taylor, Synthesia and more become integral to the modern landscape, public relations professionals need to adapt and capitalize on this technology to stay relevant and effective in a competitive market.