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MarketCast’s Amy Fenton explains how marketers can adopt AI without compromising creativity or strategic depth.

Paul Kontonis 6/30/25 Paul Kontonis 6/30/25

AI Won’t Replace Creatives. It Will Expand Them.

Creativity isn’t dying, it’s multiplying. Sami Viitamäki’s take on Cannes Lions 2025 maps the next frontier communicators must now navigate.