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Flexible AI Integration Framework Signals New Era of Customizable Performance Marketing

Wunderkind’s new “Build” suite gives marketers flexible tools to integrate AI-powered personalization without disrupting their current systems.

CoCreations 8/11/23 CoCreations 8/11/23

The Impact of Predictive Analytics on Marketing Communications

Predictive analytics is a category of artificial intelligence (AI) that uses historical data, statistical modeling, and machine learning to make predictions about future outcomes and a game-changer for public relations professionals.