Predictive analytics is a category of artificial intelligence (AI) that uses historical data, statistical modeling, and machine learning to make predictions about future outcomes and a game-changer for public relations professionals.

As AI-powered platforms such as ChatGPT, Taylor, Synthesia and more become integral to the modern landscape, public relations professionals need to adapt and capitalize on this technology to stay relevant and effective in a competitive market.

Half of the comms industry is either excited that AI will help win a new client or a promotion – or dig a hole for their career six feet deep.

Newswire, a renowned leader in press release distribution services and media technology, announced the launch of AImee, their Artificial Intelligence (AI) Writing Assistant and Recommendation Engine.

PR and communication professionals should recognize AI as a powerful tool and ally in creating exceptional content and communications.