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AI Speeds Up Market Research, but Human Insight Still Wins the Day

MarketCast’s Amy Fenton explains how marketers can adopt AI without compromising creativity or strategic depth.

CoCreations 7/18/23 CoCreations 7/18/23

Writers Guild of America East Demands Halt to AI-Generated Articles on G/O Media Sites

The publishing industry is clearly in the “test and learn” phase of using AI in content creation. The articles were marred by errors and demonstrated the point that AI alone is not the best approach.