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AI Won’t Replace Creatives. It Will Expand Them.
AI Won’t Replace Creatives. It Will Expand Them.

Creativity isn’t dying, it’s multiplying. Sami Viitamäki’s take on Cannes Lions 2025 maps the next frontier communicators must now navigate.

AI Won’t Replace Creatives. It Will Expand Them.
Thought Leadership Paul Kontonis 6/30/25 Thought Leadership Paul Kontonis 6/30/25

AI Won’t Replace Creatives. It Will Expand Them.

Creativity isn’t dying, it’s multiplying. Sami Viitamäki’s take on Cannes Lions 2025 maps the next frontier communicators must now navigate.

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Flexible AI Integration Framework Signals New Era of Customizable Performance Marketing
Industry News CoCreations 6/25/25 Industry News CoCreations 6/25/25

Flexible AI Integration Framework Signals New Era of Customizable Performance Marketing

Wunderkind’s new “Build” suite gives marketers flexible tools to integrate AI-powered personalization without disrupting their current systems.

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Marketers Must Build Their Own AI or Risk Falling Behind Fast
Thought Leadership CoCreations 6/17/25 Thought Leadership CoCreations 6/17/25

Marketers Must Build Their Own AI or Risk Falling Behind Fast

At Cannes Lions, Microsoft’s Alysa Taylor and Under Armour’s Liz Bacelar delivered a wake-up call to marketers: AI isn’t magic—it’s work, and it’s time to start building.

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AI Adoption in Communications Is Gaining Momentum and Clarity Is the Catalyst
Thought Leadership CoCreations 5/28/25 Thought Leadership CoCreations 5/28/25

AI Adoption in Communications Is Gaining Momentum and Clarity Is the Catalyst

AI is reshaping communications—and this industry snapshot reveals who’s leading, who’s lagging, and why bold messaging is setting the new standard.

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Why Communicators Must Understand the AI-Copyright Debate Now
Thought Leadership CoCreations 5/21/25 Thought Leadership CoCreations 5/21/25

Why Communicators Must Understand the AI-Copyright Debate Now

If your brand is using generative AI, this is your wake-up call to learn the copyright risks that could define the future of creative ownership and content integrity.

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Help Lifeguard! Can We Control AI Before We Drown in It?
Thought Leadership Tom Madden 12/19/24 Thought Leadership Tom Madden 12/19/24

Help Lifeguard! Can We Control AI Before We Drown in It?

AI is the shiny new crutch catapulting humanity into a surreal Age of Super-Thinkers—just don’t let it steal your moral compass along the way!

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5 Game-Changing PR Trends That Will Make or Break Your Brand in 2025
Thought Leadership CoCreations 12/13/24 Thought Leadership CoCreations 12/13/24

5 Game-Changing PR Trends That Will Make or Break Your Brand in 2025

Discover the revolutionary PR trends reshaping brand storytelling and audience engagement in 2025 from Sally Falkow—adapt now or risk being left behind!

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AI Won’t Replace PR Pros, It Will Amplify Their Power
Communications CoCreations 9/27/24 Communications CoCreations 9/27/24

AI Won’t Replace PR Pros, It Will Amplify Their Power

Aaron Kwittken, founder of PRophet recently sat down with industry catalyst Julie Thompson, former EVP and Chief Marketing Officer of OAAA, to discuss the intersection of public relations and Artificial Intelligence (AI).

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Ruder Finn Brings on OpenAI Pioneer Zack Kass to ChairNew AI Advisory Council
Announcement CoCreations 9/6/24 Announcement CoCreations 9/6/24

Ruder Finn Brings on OpenAI Pioneer Zack Kass to ChairNew AI Advisory Council

This partnership, exclusive in the PR industry, underscores Ruder Finn’s commitment to leading the global AI revolution in communications.

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Qualcomm’s Jeremy Krall Expects AI To Create A Fundamental Shift In Marketing
Thought Leadership CoCreations 7/30/24 Thought Leadership CoCreations 7/30/24

Qualcomm’s Jeremy Krall Expects AI To Create A Fundamental Shift In Marketing

“AI is not just a tool; it’s a fundamental shift in how we approach marketing.”

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Anne Becker Sees AI As Human Potential Amplifier In Marketing And Cautions Against Flattening Culture
Communications CoCreations 7/11/24 Communications CoCreations 7/11/24

Anne Becker Sees AI As Human Potential Amplifier In Marketing And Cautions Against Flattening Culture

Known for her background as a journalist and passion for documentary storytelling, Anne has a unique perspective on leveraging AI to enhance human capabilities in marketing.

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Artificial Intelligence, Apple and More vs. Better
Editorial Simon Erskine Locke 6/13/24 Editorial Simon Erskine Locke 6/13/24

Artificial Intelligence, Apple and More vs. Better

When it comes to artificial intelligence for the communications industry, “more is not better,” and let me add, that “less is not more.”

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Wunderkind’s New AI-Powered Platform Helps Marketers Find The Time To Be Creative
Industry News CoCreations 5/21/24 Industry News CoCreations 5/21/24

Wunderkind’s New AI-Powered Platform Helps Marketers Find The Time To Be Creative

One of the promises of AI is automation… turning otherwise mundane tasks that take up the time of human resources into an afterthought. This automation then frees creative marketers to do what they do best (and want to do most)... be creative.

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Generative AI is Making Us Hanker for Human Interaction
Thought Leadership Diane Schwartz 3/27/24 Thought Leadership Diane Schwartz 3/27/24

Generative AI is Making Us Hanker for Human Interaction

We want to understand AI, to embrace not fear it.

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The Precise Date On Which Artificial Intelligence Will Destroy Humanity
Thought Leadership Robert Rosenberg 1/23/24 Thought Leadership Robert Rosenberg 1/23/24

The Precise Date On Which Artificial Intelligence Will Destroy Humanity

I’m going to start thanking ChatGPT when it helps me out…

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How To Get Started With AI In Corporate Communications
Thought Leadership Orsi Korman 1/3/24 Thought Leadership Orsi Korman 1/3/24

How To Get Started With AI In Corporate Communications

AI-powered writing tools are readily available to enhance corporate communications, generate content, refine style, as well as enhance readability and clarity.

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AI Generates New Scientific Discovery: A Breakthrough for Language Models
Industry News CoCreations 12/15/23 Industry News CoCreations 12/15/23

AI Generates New Scientific Discovery: A Breakthrough for Language Models

This development suggests that technology like ChatGPT has the potential to generate information that surpasses human knowledge.

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Second Annual M100 Awards Reflect Commitments to Innovation and Advancements
Industry News CoCreations 12/6/23 Industry News CoCreations 12/6/23

Second Annual M100 Awards Reflect Commitments to Innovation and Advancements

The second annual M100 Awards mark a significant milestone in the ever-evolving landscape of the metaverse, AI, and related technologies.

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Lots of Questions About AI, Not Many Definitive Answers, Yet
Thought Leadership Seth Arenstein 11/22/23 Thought Leadership Seth Arenstein 11/22/23

Lots of Questions About AI, Not Many Definitive Answers, Yet

In truth, no matter how violated you feel, it’s likely you’re not special. This hacker probably used AI to fool you and many, many others. 

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Biden's Executive Order Sets New AI Standards with Implications for PR and Corporate Communications
Industry News CoCreations 10/30/23 Industry News CoCreations 10/30/23

Biden's Executive Order Sets New AI Standards with Implications for PR and Corporate Communications

President Biden has issued a significant Executive Order that outlines a comprehensive strategy for AI, focusing on safety, security, privacy, equity, and innovation.

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