Artificial Intelligence (AI) has revolutionized the marketing and communications landscape with workflow automation and robotic process automation (RPA) being an area of massive impact.

Predictive analytics is a category of artificial intelligence (AI) that uses historical data, statistical modeling, and machine learning to make predictions about future outcomes and a game-changer for public relations professionals.

While you may have already implemented an AI chatbot on your website to answer visitors’ questions (which expedites the buyer journey), there are many other ways AI can improve your customer service.