The report highlights the exponential growth of generative AI and emphasizes the need for organizations to act swiftly and decisively to harness its co-creational potential.

A new benchmark survey conducted by The Conference Board in collaboration with Ragan Communications reveals that marketing and communications professionals are increasingly co-creating with artificial intelligence (AI) in their work.

As AI-powered platforms such as ChatGPT, Taylor, Synthesia and more become integral to the modern landscape, public relations professionals need to adapt and capitalize on this technology to stay relevant and effective in a competitive market.