At Cannes Lions, Microsoft’s Alysa Taylor and Under Armour’s Liz Bacelar delivered a wake-up call to marketers: AI isn’t magic—it’s work, and it’s time to start building.

If your brand is using generative AI, this is your wake-up call to learn the copyright risks that could define the future of creative ownership and content integrity.

When Google search traffic disappears, PR professionals must be ready to protect brand visibility, reputation, and trust in an increasingly AI-driven landscape.

As AI becomes your customer’s new shopping assistant, brand visibility is no longer one-size-fits-all—it’s profile-driven, memory-powered, and deeply personal.

AI-generated writing dazzles with its speed and polish, but without human intervention—editing, fact-checking, and refining—it risks becoming a mirage of accuracy rather than a tool for truly effective communication.

Discover how AI-powered tools like ChatGPT are reshaping the search landscape, threatening Google’s dominance, and creating a new era of marketing with Large Language Model Optimization (LLMO).

AI is the shiny new crutch catapulting humanity into a surreal Age of Super-Thinkers—just don’t let it steal your moral compass along the way!

OpenAI, the creator of ChatGPT, announced that it would be launching a tool called Media Manager in 2025.  It has been hailed as an “olive branch” to content owners.  I’m calling foul on that.

They have consumed virtually ALL of the data available on the Internet. All of it.  That’s a lot of data.

Copyright law originated as a way for Congress to “promote the progress of science and useful arts, by securing for limited times to authors and inventors the exclusive right to their respective writings and discoveries.”

I’m going to start thanking ChatGPT when it helps me out…

This development suggests that technology like ChatGPT has the potential to generate information that surpasses human knowledge.

In truth, no matter how violated you feel, it’s likely you’re not special. This hacker probably used AI to fool you and many, many others. 

CommPRO asked the judges of the 2023 Metaverse 100 to weigh in how do they perceive AI's impact on innovation and as AI speeds up human tasks; how might this affect innovation.

The purpose of Gemini is to rival OpenAI's GPT-4 model, which has already started generating substantial revenue for the startup.

Here’s what’s happened just over the past two weeks in the world of AI — brace yourself, it’s a lot.

Can AI write your pitches, releases and other content? Not completely — but it can give you a head start. If you want to generate attention-grabbing copy that engages the reader (and who doesn’t?), use AI to generate ideas.

From the ChatGPT craze to evolving content preferences and iconic brand resurgences, these developments hold valuable insights for public relations (PR) executive leadership in Tubular Lab’s H2 2023 Social Video Trends report.

As AI-powered platforms such as ChatGPT, Taylor, Synthesia and more become integral to the modern landscape, public relations professionals need to adapt and capitalize on this technology to stay relevant and effective in a competitive market.

OpenAI, the creator of ChatGPT, announced a significant agreement with The Associated Press (AP) to license a portion of AP's extensive archive of news stories.