Marketing experts have differing opinions on what exactly to expect, but all agree that the change will be massive. 

A new benchmark survey conducted by The Conference Board in collaboration with Ragan Communications reveals that marketing and communications professionals are increasingly co-creating with artificial intelligence (AI) in their work.

By leveraging advancements in natural language processing, AI tools could potentially contribute to a staggering 7% increase in global GDP, amounting to nearly $7 trillion, over a decade.